McDonald’s
The Precious Minute
Leo Burnett MENA | Dubai, United Arab EmiratesWith only 24 hours in a day, growing work pressures, addictive technology and impossible deadlines, the most important thing that bonds families together is increasingly under threat: Family Time. So this year, we ran a 60-second commercial precisely highlighting the simple fact that every minute spent with your family counts. After all, it isn’t about the little time you have each day. It’s about how many great family moments you can fill it with.
MENA Cristals Bronze Production McDonald’s – ‘The Precious Minute’
Dubai Lynx Bronze Film McDonald’s – ‘The Precious Minute’
Dubai Lynx Bronze Integrated McDonald’s – ‘The Precious Minute’
Full Campaign
TV EN/AR
Family Time Coupons
To demonstrate the amazing potential of a minute, we created the ‘One-minute Family Time Coupons’ - a little booklet was given away at the restaurant to families.
These 60 thoughtful, partly personalized coupons were designed without expiry dates and could be redeemed by kids from their parents anytime there was a minute to spare. Every booklet provided 60 minutes or quite simply an hour of family time. And with over 5,000 booklets distributed across our restaurants, we contributed to over 300,000 minutes of priceless family time.
An idea that proved a simple human truth: Family time isn’t made up of big things. It’s made up of little moments that count.
