(Let’s talk about the designer).

I’m an award-winning Lebanese Creative Director and Art Curator based in London and the Middle East, with over a decade of experience re-inventing brands through creative problem-solving and design-led campaigns. Being a self-taught urban artist, my practice also includes installations and participatory art that engage people with their public space.

I believe in the power that art, communication, and shared spaces play in connecting people; and how this can contribute to meaningful projects and initiatives.

I have worked with clients in the nonprofit and governmental sector as well as product design, art, manufacturing, FNB and technology including Vice News, TED Talks, Uber, Coca Cola, Samsung, and Qatar Foundation.

I’m a two-time Tedx Speaker, with work featured in Campaign Magazine, Vogue, Vice UK, Forbes, Al Jazeera and Designboom.

I’m also incredibly passionate about building distinct visual identities and creative strategies for small businesses and start-ups, and supporting local makers and craftspeople in launching their brands and ideas.

Offscreen, I enjoy time with my family, going on road trips and traveling between cities and seasides.