A look inside a selected set of projects built with individuals, communities and teams. This is a mix of personal, collaborative and client owned projects.

Hubble’s Bubble 

Creative Direction, Custom Illustration, Print Design

McDonald’s

Big Mac, Big Since 1967

Art Direction, Curation, Design, Ideation, Animation, Illustration

McDonald’s

Family Time Forever

Art Direction, Ideation, Design, Advertising, Direct Mailer, Illustration

Dihzahyners | Paint Up! Public Art

Founder, Creative Director, Curator - Non-Profit Organisation & Creative Enterprise

Qatar Foundation | Stars of Science

Creative Direction, Design Thinking, Branding, Naming, Design, Brand Collateral

Dear
Stranger

Creative Direction, Curation, Immersive Installation, Concept, Design

'Dear Stranger' invites the public to take part in an Immersive Listening Experience of a series of confession tapes collected from strangers around the world.

In collaboration with Central Saint Martins, the University of Arts London (UAL).

Creative Direction, Curation, Editorial Design, Photography

PSLab, Brandbook

Kiri, Bel Group

Taste Experts

Leo Burnett MENA | Dubai, United Arab Emirates
Art Direction, Ideation, Digital Design

Two years ago, tiny Kiri characters who we call "Kirilians" made their debut as little creatures that made Kiri cheese. But in the real world, we needed to support the premium price of Kiri cheese by communicating its superior taste. So our Kirilians were featured once more in the new TVC entitled 'Training Day.' Since Kiri's superior taste comes from it's unique recipe, our TVC continued the story of how the Kirilian community not only makes Kiri, but guards the secret recipe of Kiri and passes it from generation to generation so that the indulgence of Kiri is enjoyed by generations of humans too.

Dubai Lynx International Festival of Creativity

Creative Direction, Curation, Design, Concept Creation, Project Management, Activation

Full Campaign > 

Creative Direction, Visual Design
Brand Identity, Social Media Templates, Illustration, Design

88 Mind

All Things Print

Graphic Design, Stationary, Shopfront Vinyl, Stickers, Brand Collateral, Packaging

From concept to design to production, I extract the essence of what you want and turn it into a tangible designed and printed product that you love.

Chef Tara Khattar

Brand Merchandise, Custom Illustrations, Packaging

Eat Sunshine Cafe

Brand Collateral, Signage, Packaging, Illustration

Choux Candle Packaging

Visual Design, Packaging Design, Custom Illustration

All Things Digital

Digital Design, Social Media Posts, Emailers, Web Deliverables

From Instagram posts to website graphics, I tailor each digital asset using a brand’s unique brand aesthetic to deliver eye-catching and effective assets for social media and web platforms.