As the premier innovation show in the Arab world, Stars of Science – the edutainment TV initiative of Qatar Foundation (QF) – empowers Arab innovators to develop technological solutions for their communities, benefitting people’s health and lifestyles, and helping to preserve the environment.

Over a 12-week process, the contestants demonstrate the effectiveness of their solutions in a shared innovation space, competing against time with the support of a team of experienced engineers, product developers - and myself as part of the branding and communications team on a yearly basis since 2015 - for all things naming, logo, packaging and social media-related.